Image credit: Mafalda Paiva, member since 2011
Visual Science Communication is a broad field that encompasses work created between the realms of art and science. More inclusive than the traditional science illustration definition, visual science communication can come in the form of animation, sculpture, murals, digital or traditional illustrations, and more. Ultimately, visual science communication is a powerful communication tool that plays a vital role in conveying scientific information to all.
Image credit: Holly Sullivan, member since 2019
Work created by visual science communicators can be intended for general or specific audiences. From visuals for museum exhibits to diagnostic species illustrations for research publications, a good visual science communicator can create work that will communicate the necessary message to the required audience.
Observation, communication, storytelling, and an eagerness to learn are some of the key skills needed to be a truly skilled visual science communicator. Oftentimes, the artistic ability to create comes second to these skills as visual science communicators are storytellers as well as artists. In fact, one of the most important skills a visual science communicator needs is a basic understanding of science and the ability to quickly grasp scientific concepts in order to bring a client’s vision to life. The technical skills required of a visual science communicator may vary depending on the type of work being created, but many are skilled in traditional techniques such as watercolor or pen & ink as well as digital illustration, design, animation, and more.
Image credit: Denitsa Peneva, member since 2023
Check out the work of contemporary Visual Science Communicators in our Gallery of Visual Science Communication in Action
Image credits: Rebecca Gelernter, Christina Morgan, Chris Bickel, Emerson Harman
Visual Science Communicators specialize in distilling information into visuals that are accessible, audience-appropriate, and visually appealing. You’ve heard the saying “a picture is worth a thousand words…” Well?
The reality is, we are often too close to our work to step back and provide the overview necessary to effectively communicate our work to different audiences. A skilled visual science communicator will ask you who your audience is, what your goals are with a particular visual, and will bring the artistic storytelling skills to make your work shine.
It is well worth the investment to celebrate and communicate your research as widely as possible by working with a visual science communicator.
While photography and high-tech imaging systems continue to advance and can produce high-quality visuals, photos often fall short when it comes to engaging audiences with subject matter. Because we are all constantly bombarded with images in the form of photos, be it online, on tv, or even in our own camera roles, even the best and most descriptive photos can feel distant to viewers. Visual science communicators add a human aspect to visuals that can captivate your intended audience. Additionally, visual science communicators can remove the additional info that might be captured in a photograph and filter it in a way that only shows the absolutely crucial parts of the story.
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Anyone with an interest in visual science communication whether you're a student, professional or simply a supporter!! Is that you? Join us!
Email us at info@gnsi.org and we will respond!
Image credit: Chris Bickel, member since 2022
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